The History of Double Sided Posters
Double Sided Posters used in the Film industry date back to as early as the 1950s and, to date, are still a widely used format for promoting theatrical releases and screeners by production companies world wide.In comparison to their single sided counterparts, Double Sided Posters are favored in the movie industry due to their added depth in color and realism. There really was no comparison to the affects that could be achieved with double sided posters. The tradeoff, however, is in the additional costs associated with producing double sided posters as opposed to single sided ones.
Where to Purchase Double Sided Posters
Film enthusiasts agree that when purchasing movie posters for their collections or home theatre, double sided posters far surpass the quality of traditional single sided poster. Many popular movies make their theatrical double sided posters available for resellers to sell to the general public. The most popular reseller to buy double sided posters from is AllPosters.com. With over 500 double sided posters available for award winning movies both old and new, they are one of the largest and most successful resources on the internet for preprinted double sided movie posters.
Printing Double Sided Posters
Much of the costs associated with double sided posters is in the production process and equipment required to produce the needed effect.
Printing Double Sided Posters is accomplished utilizing state-of-the-art offset printing presses that are capable of printing upwards of 15,000 double sided posters per hour. The process involves having aluminum film plates exposed with the artwork of the double sided poster, which is then used to transfer the double sided posters main side onto large blanks of paper on a printing press.
Accomplishing the reverse side of the double sided poster involves ďburning" a second set of plates with a mirrored image of the front side of the double sided poster, which is then transferred onto the reverse side of the paper. This side is usually printed with a lower ink coverage of 40-60% of the front side, and must be mechanically and visually aligned by the press operator to ensure proper registration of both sides.
The process of printing the reverse side of the double sided poster helps provide an added richness to the overall double sided posters color, which is especially noticeable in light box applications as is seen in movie theatres globally.
The Limitations of Double Sided Posters
In the past, with limited technology and availability of affordable backlit media, anyone aspiring to reap the benefits of backlit displays had little choice but to resort to printing double sided posters for the best possible results. While this was sufficient for the film industry, which produces thousands of double sided posters at a time for mass marketing purposes, it was not a cost effective solution for the independent company or film makers. Many times, these small businesses where only in need of a single or small quantity of double sided posters to promote their cause effectively.
However, with modern technology and the vast array of backlit media now available in place of double sided posters, double sided posters are becoming less popular to small cap companies, which now have a viable alternative which are capable of producing greater backlit results at a fraction of the investment.
Alternatives to Double Sided Posters
Duratrans, which is a backlit film produced by the Eastman Kodak company in effort to compete with double sided posters, is a durable transparency that can be developed in quantities from 1 to 100,000 and more. It is a polymer based material that is, unlike double sided posters, resistant to tearing, can be treated to be water-resistant and is produced in the same manner as traditional photographic film. A negative is created using original artwork and is then transferred to the Duratrans via chemical processing.
Many budget-film producers and trade show exhibitors find Duratrans as an efficient solution, eliminating the need to produce thousands of prints to obtain the desired quality for their backlit application.
The benefit to Duratrans as opposed to double sided posters are itís availability in small quantities, itís brilliant color when applied in a light box, and itís lack of needing to be printed on both sides to produce vibrant colors.
However, due to the developing process involved in producing Duratrans and the elaborate film-processing equipment required to produce the positives, the per piece cost of a standard 27" x 40" duratrans poster can still be a limiting factor. The cost per poster can range from $90-200 from various suppliers, which is far more than the per piece cost of double sided posters when broken down.
Backlit Posters printed on a special backlit media have fast become the latest industry standard for companies and film producers requiring single or small quantity backlit media at a price that is hard to compete with.
The process of printing backlit posters involves the use of large-format inkjet printers, which utilize UV or Solvent-based inks to print single sided graphics on a polyester film that is comparable to the durability and quality of the more expensive Duratrans. Depending on the artwork provided, the final product can achieve near photographic quality with deep rich blacks and vibrant colors.
The use of backlit posters has found no limitations. You will see these posters utilized as fastfood restaurants backlit menu graphics, tradeshow exhibit graphics, movie screener posters, and more.
With a per piece cost at nearly half the cost of Duratrans, the opportunity to obtain the effects of double sided posters has become a reality for film producers, tradeshow exhibitors, and every other business seeking to incorporate backlit applications into their marketing arsenal. And, with print providers such as www.BacklitPosters.com making such offers as 24 hour turnaround and free shipping, itís popularity is growing at an extraordinary rate.